What to consider before rolling out a MOOC

Before launching into a MOOC, it is important to think about some crucial factors that will influence your MOOC choices and resources. Listing 5 important factors:
  1. The subject or field of the MOOC and distribution: well, this is of course the most obvious factor of all J, but make sure there is a need for the MOOC and make sure you get the word of mouth out there! Use twitter, facebook, blogs, … any type of media to get people interested to join the course.
  2. Ability of the leaders to put M in MOOC: Even if you get the word out, people may not go where you tell them to. Invite people with strong following to be co-leaders.
  3. Facilitators or not: depending on the group and the aim of a MOOC, you can opt to include designated facilitators, or to keep all the MOOC participants on the same role.
  4. Your target audience: this is important to estimate which online tools you will be able to use, and which hardware/connectivity they will most likely have. The language and FOG-index is also important if you want to deliver the content in compliance with your target audiences English level.
  5. General design and core course resources: depending on your target audience you will choose different online resources to use in the MOOC. The general design of a MOOC will also result in different core course resources, it is important to really think about which type of tools would fit the target audience (and your course goals) the best (this topic will be elaborated later on in the guide).
  6. Accreditation or certification: yes or no? In the past (CCK08) it has been shown that depending on the credits offered the drop-out rate for MOOC’s can vary. There is an hypothesis that when credits are offered, the drop-out rate of the participants will decrease. If you want to give credits, it is important to get all the paperwork in order.
  7. Copyright: are your resources freely accessible? If you offer a free online course, it is important that the references are also freely accessible and not hidden behind paid walls. Additionally you would want to put a copyright on the course itself. As MOOC’s are open, a Creative Common License would be a good way to go.